How we helped Lunettes Dépôt Store in less than 3 months

How we helped Lunettes Dépôt Store in less than 3 months

Project overview

With 15 branches now, Lunettes Dépôt has come a long way. The first store was a rather modest eyewear store, no optometry services were offered. Over the years, thanks to the hard work of the entire team, Lunettes Dépôt has been able to integrate a complete oculo-visual examination service and increase the quality of their product while keeping their prices at an all-time low.

As part of their ongoing growth, Lunettes Depot decided it was time to revamp their branding and expand their online presence. With the help of our designers, developers and the Lunettes Depot team, we were able to redefine the brand and build an online platform that supports online booking for their optometry appointments connected to their practice management software WINK. Customers are now able to consult appointment availabilities, choose their doctors, open an account and book an appointment at their convenience whenever they want.  

Client
Lunettes Dépôt
Year
May 2022
Services
Frontend Development
Platform
Angular 13-API

Execution

This project is a great example for a full corporate rebranding since Lunettes Depot redefined their brand, updated their website and added an online booking module. It all starts with meeting up with the team, discussing the story behind Lunettes Depot and identifying the key elements that make them one of the best in the business. Following our conversation, we prepared a tailored questionnaire to get to know their business better.

Once we gathered all the information related to their brand, mission and practice software, we were to create a detailed timeline along with the different milestones included in the project. Recurring meetings were set up to ensure that the Lunettes Depot team was always informed of the progress made. The following illustrates the order in which the project was completed:

  • Full corporate rebranding which includes defining the colors, fonts and logo along with stationery items designs
  • Rebranding the entire website to look more modern and appealing
  • Linking the Practice Management Software (PMS) to the online booking module  
  • Several rounds of revisions to achieve the desired output

Project results

Lunettes Depot was running online advertisement using their previous website and they saw a noticeable increase in their metrics. Thanks to the UI/UX improvements that we have made, users are now spending more time on the website and navigating through the pages, which is an important factor in improving the SEO rankings. Users are now better informed about the different services and promotions that Lunettes Depot is running. Foot traffic improved drastically as people were more enticed to know more about the aggressive promotions that they are running.

Another important result is the rate of bookings that increased significantly. Lunettes Depot has seen an increase of 50% in their bookings since the launch of the online booking module and this number is growing month to month.  

How we helped Lunettes Dépôt Store in less than 3 months
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